/* ─── FONTS (carried over from acquainted.studio) ─── */
@font-face {
  font-family: 'Neue Regrade';
  src: url('https://static1.squarespace.com/static/641ad18fbfa9b9583ebf08f7/t/671b9d130270cf4c7d7c9925/1729862931269/Neue+Regrade+Medium.otf') format('opentype');
  font-weight: 500;
  font-display: swap;
}
@font-face {
  font-family: 'Neue Regrade';
  src: url('https://static1.squarespace.com/static/641ad18fbfa9b9583ebf08f7/t/671ba6d86b89932eb966df90/1729865432186/Neue+Regrade+Bold.otf') format('opentype');
  font-weight: 700; /* logo only */
  font-display: swap;
}
@font-face {
  font-family: 'DM Sans';
  src: url('fonts/DMSans.ttf') format('truetype');
  font-weight: 300 700;
  font-display: swap;
}

@font-face {
  font-family: 'Geist';
  src: url('fonts/Geist.ttf') format('truetype');
  font-weight: 100 900;
  font-display: swap;
}

/* ─── RESET ─── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
html, body { overflow-x: clip; }
body {
  font-family: var(--body);
  font-weight: 400;
  line-height: 1.6;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
::selection { background: var(--mint); color: var(--ink); }

/* ─── TOKENS ─── */
:root {
  --ink: #000000;
  --paper: #ffffff;
  --smoke: #f4f4f2;
  --smoke-2: #e9e9e6;
  --muted: #5f5f5c;
  --muted-light: #a3a3a0;
  --coral: #ff9d92;
  --amber: #f4c46a;
  --mint: #89e8d0;
  --sky: #8fb3d9;
  --border: #e4e4e0;
  --border-ink: rgba(0,0,0,0.12);
  --border-dark: rgba(255,255,255,0.12);
  --spectrum: linear-gradient(90deg, var(--coral) 0%, var(--amber) 34%, var(--mint) 68%, var(--sky) 100%);
  --spectrum-soft: linear-gradient(135deg, rgba(255,157,146,0.55), rgba(244,196,106,0.5) 35%, rgba(137,232,208,0.55) 70%, rgba(143,179,217,0.55));
  --display: 'Neue Regrade', 'Helvetica Neue', Arial, sans-serif;   /* identity: wordmark, labels, nav, buttons */
  --headline: 'Geist', 'Helvetica Neue', Arial, sans-serif;           /* headlines */
  --body: 'DM Sans', -apple-system, BlinkMacSystemFont, 'Helvetica Neue', Arial, sans-serif;
  --radius: 12px;
  --radius-lg: 20px;
  --radius-xl: 28px;
  --container: 1280px;
}

/* ─── SKIP LINK ─── */
.skip-link { position: absolute; left: 16px; top: -60px; z-index: 400; background: var(--ink); color: var(--paper); padding: 12px 18px; border-radius: 100px; font-family: var(--display); font-size: 14px; }
.skip-link:focus { top: 16px; }

/* ─── CONSENT ─── */
.consent { position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 350; max-width: 560px; margin: 0 auto; background: var(--paper); border: 1px solid var(--ink); border-radius: var(--radius-lg); padding: 20px 22px; display: flex; gap: 20px; align-items: center; flex-wrap: wrap; box-shadow: 0 20px 60px rgba(0,0,0,0.12); }
.consent[hidden] { display: none; }
.consent p { font-size: 14.5px; line-height: 1.5; color: var(--ink); flex: 1 1 260px; margin: 0; }
.consent p a { text-decoration: underline; text-underline-offset: 3px; }
.consent-actions { display: flex; gap: 8px; }
.consent .btn { padding: 11px 18px; font-size: 14px; }
.consent-open { background: none; border: 0; color: inherit; font: inherit; cursor: pointer; text-decoration: underline; text-underline-offset: 3px; }
.consent-open:hover { color: var(--paper); }

/* ─── LEGAL PAGE ─── */
.legal { max-width: 720px; }
.legal h2 { font-family: var(--headline); font-weight: 500; font-size: 26px; letter-spacing: -0.015em; margin: 40px 0 12px; }
.legal h2:first-child { margin-top: 0; }
.legal p { font-size: 17px; line-height: 1.7; color: var(--ink); }

/* ─── PAGE TRACKER (gradient scroll progress) ─── */
.tracker {
  position: fixed;
  top: 0; left: 0;
  height: 3px;
  width: 100%;
  background: var(--spectrum);
  transform-origin: 0 50%;
  transform: scaleX(0);
  z-index: 300;
}

/* ─── LAYOUT ─── */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}
.section { padding: 104px 0; }
.section-tight { padding: 64px 0; }

/* ─── NAV ─── */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,255,255,0.9);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border-bottom: 1px solid rgba(0,0,0,0.06);
}
.nav-inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 18px 32px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: var(--display);
  font-weight: 700;
  font-size: 22px;
  letter-spacing: -0.01em;
  color: var(--ink);
  line-height: 1;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.nav-logo .mark {
  width: 14px; height: 14px;
  border-radius: 50%;
  background: var(--spectrum);
  background-size: 300% 100%;
  animation: shimmer 8s linear infinite;
}
@keyframes shimmer { to { background-position: 300% 0; } }
.nav-links {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 8px;
  flex: 0 0 auto;
}
.nav-links > a,
.has-dropdown > a {
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  color: var(--ink);
  padding: 8px 16px;
  border-radius: 100px;
  border: 1px solid transparent;
  transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
}
/* lozenge invert on hover — from the existing site */
.nav-links > a:not(.nav-cta):hover,
.has-dropdown:hover > a,
.has-dropdown:focus-within > a {
  background: var(--ink);
  color: var(--paper);
  border-color: var(--ink);
}
.nav-cta {
  border: 1px solid var(--ink) !important;
  border-radius: 100px !important;
  margin-left: 12px;
}
.nav-cta:hover {
  background: var(--ink);
  color: var(--paper);
}

/* ─── HAMBURGER + MOBILE MENU ─── */
.nav-hamburger {
  display: none;
  width: 44px; height: 44px;
  background: transparent;
  border: 1px solid var(--ink);
  border-radius: 50%;
  cursor: pointer;
  position: relative;
  padding: 0;
  transition: background 0.2s ease;
}
.nav-hamburger span {
  position: absolute;
  left: 50%; top: 50%;
  width: 18px; height: 1.5px;
  background: var(--ink);
  transform: translateX(-50%);
  transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1), opacity 0.2s ease, background 0.2s ease;
}
.nav-hamburger span:nth-child(1) { transform: translate(-50%, -6px); }
.nav-hamburger span:nth-child(2) { transform: translate(-50%, 0); }
.nav-hamburger span:nth-child(3) { transform: translate(-50%, 6px); }
.nav-hamburger.is-open { background: var(--ink); }
.nav-hamburger.is-open span { background: var(--paper); }
.nav-hamburger.is-open span:nth-child(1) { transform: translate(-50%, 0) rotate(45deg); }
.nav-hamburger.is-open span:nth-child(2) { opacity: 0; }
.nav-hamburger.is-open span:nth-child(3) { transform: translate(-50%, 0) rotate(-45deg); }

.mobile-menu {
  position: fixed;
  top: 0; right: 0;
  width: min(440px, 100vw);
  height: 100vh;
  background: var(--paper);
  z-index: 200;
  padding: 96px 32px 40px;
  transform: translateX(100%);
  transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);
  overflow-y: auto;
  box-shadow: -24px 0 60px rgba(0,0,0,0.08);
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.mobile-menu.is-open { transform: translateX(0); }
.mobile-menu-overlay {
  position: fixed;
  inset: 0;
  background: rgba(0,0,0,0.4);
  z-index: 150;
  opacity: 0;
  visibility: hidden;
  transition: all 0.3s ease;
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
}
.mobile-menu-overlay.is-open { opacity: 1; visibility: visible; }
.mm-section { border-bottom: 1px solid var(--border); padding: 20px 0; }
.mm-section:last-of-type { border-bottom: none; }
.mm-section-head {
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 12px;
}
.mm-link {
  display: block;
  padding: 12px 0;
  font-family: var(--headline);
  font-weight: 500;
  font-size: 26px;
  letter-spacing: -0.015em;
  line-height: 1.1;
  color: var(--ink);
}
.mm-link .mm-link-desc {
  display: block;
  font-family: var(--body);
  font-size: 14px;
  color: var(--muted);
  line-height: 1.45;
  margin-top: 6px;
}
.mm-cta {
  margin: 0 0 20px;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  padding: 18px 24px;
  background: var(--ink);
  color: var(--paper);
  border-radius: 100px;
  font-family: var(--display);
  font-size: 16px;
}
body.menu-open { overflow: hidden; }
body.menu-open .nav { z-index: 260; }
.mm-close { position: absolute; top: 20px; right: 20px; width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--ink); background: var(--paper); cursor: pointer; }
.mm-close span { position: absolute; left: 50%; top: 50%; width: 18px; height: 1.5px; background: var(--ink); }
.mm-close span:first-child { transform: translate(-50%, -50%) rotate(45deg); }
.mm-close span:last-child { transform: translate(-50%, -50%) rotate(-45deg); }
@media (max-width: 980px) { .mm-close { display: none; } } /* the nav's own X sits above the menu; button kept for desktop fallbacks */

.has-dropdown { position: relative; }
.has-dropdown > a::after {
  content: '';
  display: inline-block;
  width: 6px; height: 6px;
  border-right: 1.5px solid currentColor;
  border-bottom: 1.5px solid currentColor;
  transform: rotate(45deg) translateY(-2px);
  margin-left: 9px;
  opacity: 0.6;
  transition: transform 0.25s ease;
}
.has-dropdown:hover > a::after { transform: rotate(225deg) translateY(0); }

.mega-wrap {
  position: absolute;
  top: 100%;
  left: 50%;
  transform: translateX(-50%) translateY(12px);
  padding-top: 14px;
  opacity: 0;
  visibility: hidden;
  transition: all 0.25s cubic-bezier(0.16, 1, 0.3, 1);
  z-index: 50;
  pointer-events: none;
}
.has-dropdown:hover .mega-wrap,
.has-dropdown:focus-within .mega-wrap {
  opacity: 1;
  visibility: visible;
  transform: translateX(-50%) translateY(0);
  pointer-events: auto;
}
.mega {
  background: var(--paper);
  border-radius: var(--radius-xl);
  box-shadow: 0 24px 80px rgba(0,0,0,0.10), 0 0 0 1px rgba(0,0,0,0.06);
  overflow: hidden;
  width: 820px;
  display: grid;
  grid-template-columns: 1fr 1fr;
}
.mega-item {
  display: block;
  padding: 36px 40px;
  color: var(--ink);
  transition: background 0.2s ease;
  position: relative;
}
.mega-item + .mega-item { border-left: 1px solid var(--border); }
.mega-item:hover { background: var(--smoke); }
.mega-item-title {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 28px;
  line-height: 1.1;
  letter-spacing: -0.015em;
  margin-bottom: 12px;
}
.mega-item-desc {
  font-size: 15px;
  color: var(--muted);
  line-height: 1.55;
  margin-bottom: 28px;
  max-width: 320px;
}
.mega-cta {
  font-family: var(--display);
  font-size: 14px;
  color: var(--ink);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}

/* ─── BUTTONS (lozenge, 1px black, invert on hover) ─── */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 28px;
  border-radius: 100px;
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease, transform 0.2s ease;
  cursor: pointer;
  border: 1px solid var(--ink);
  line-height: 1;
  white-space: nowrap;
  background: transparent;
  color: var(--ink);
}
.btn:hover { background: var(--ink); color: var(--paper); }
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: #222; border-color: #222; }
.btn-light { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.btn-light:hover { background: transparent; color: var(--paper); border-color: var(--paper); }
.btn-outline-light { border-color: rgba(255,255,255,0.5); color: var(--paper); }
.btn-outline-light:hover { background: var(--paper); color: var(--ink); border-color: var(--paper); }

/* ─── TYPE ─── */
.h-display {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(44px, 5.8vw, 84px);
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--ink);
}
.h-section {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(34px, 4vw, 54px);
  line-height: 1.04;
  letter-spacing: -0.025em;
  color: var(--ink);
}
.h-card {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 26px;
  line-height: 1.12;
  letter-spacing: -0.015em;
}
.body-lg {
  font-size: 18px;
  line-height: 1.6;
  color: var(--muted);
}
.body { font-size: 15px; color: var(--muted); }

/* bracketed label — the "(Meet the future)" device */
.paren {
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  color: var(--ink);
  display: inline-block;
  margin-bottom: 28px;
}
.paren::before { content: '('; }
.paren::after { content: ')'; }
.paren.on-dark { color: rgba(255,255,255,0.75); }

/* ─── SCROLLYTELLING ─── */
.scrolly .w { display: inline-block; opacity: 0.1; transform: translateY(0.12em); transition: opacity 0.35s ease, transform 0.35s cubic-bezier(0.16, 1, 0.3, 1); }
.scrolly .w.on { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .scrolly .w { opacity: 1 !important; transform: none !important; transition: none !important; } }

/* ─── HERO ─── */
.hero { padding: 88px 0 48px; position: relative; }
.hero h1 { margin-bottom: 30px; max-width: 1020px; }
.hero p.body-lg {
  max-width: 660px;
  margin-bottom: 40px;
  font-size: 19px;
  color: var(--ink);
}
.hero-ctas {
  display: flex;
  gap: 12px;
  margin-bottom: 64px;
  flex-wrap: wrap;
}
.hero-image {
  border-radius: var(--radius-xl);
  overflow: hidden;
  height: 560px;
  position: relative;
  background: #6b7a85;
}
.hero-image img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center;
}
.hero-pills {
  position: absolute;
  top: 36px; left: 36px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.hero-pill {
  background: rgba(0,0,0,0.6);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  color: #fff;
  padding: 9px 18px;
  border-radius: 100px;
  font-size: 13px;
  display: flex;
  align-items: center;
  gap: 9px;
  border: 1px solid rgba(255,255,255,0.12);
  width: max-content;
}
.hero-pill .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--sky); }
.hero-pill.coral .dot { background: var(--coral); }
.hero-pill.amber .dot { background: var(--amber); }
.hero-pill.mint .dot { background: var(--mint); }
.hero-caption {
  position: absolute;
  right: 36px; bottom: 32px;
  font-family: var(--display);
  font-size: 15px;
  color: #fff;
  opacity: 0.85;
}

/* ─── MANIFESTO ─── */
.manifesto {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.manifesto-copy p {
  font-size: 19px;
  line-height: 1.65;
  color: var(--ink);
  margin-bottom: 22px;
  max-width: 560px;
}
.manifesto-copy p:last-child { margin-bottom: 0; }
.manifesto-copy .lede {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 24px;
  line-height: 1.3;
  letter-spacing: -0.01em;
}
.manifesto h2 { position: sticky; top: 120px; }

/* ─── PILLARS (3-up) ─── */
.pillars {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  border-top: 1px solid var(--ink);
  margin-top: 56px;
}
.pillar {
  padding: 40px 40px 40px 0;
  display: flex;
  flex-direction: column;
  min-height: 380px;
  transition: background 0.25s ease;
  position: relative;
}
.pillar + .pillar { border-left: 1px solid var(--border-ink); padding-left: 40px; }
.pillar:hover { background: transparent; }
.pillar-glyph {
  font-family: var(--display);
  font-size: 28px;
  line-height: 1;
  margin-bottom: 40px;
  color: var(--ink);
}
.pillar h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(26px, 2.4vw, 32px);
  line-height: 1.08;
  letter-spacing: -0.02em;
  margin-bottom: 18px;
}
.pillar p {
  font-size: 16px;
  color: var(--muted);
  line-height: 1.6;
  max-width: 400px;
}
.pillar::after {
  content: '';
  position: absolute;
  left: 0; right: 0; top: -1px;
  height: 1px;
  z-index: 1;
  background: var(--spectrum);
  transform: scaleX(0);
  transform-origin: 0 50%;
  transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);
}
.pillar:hover::after { transform: scaleX(1); }

/* ─── DIRECTION (image + copy) ─── */
.direction {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  align-items: stretch;
}
.direction-media {
  border-radius: var(--radius-xl);
  overflow: hidden;
  min-height: 560px;
  position: relative;
}
.direction-media img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
.direction-copy {
  background: var(--smoke);
  border-radius: var(--radius-xl);
  padding: 56px;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.direction-copy h2 { margin-bottom: 28px; max-width: 12ch; }
.direction-copy p {
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink);
  margin-bottom: 18px;
  max-width: 480px;
}
.direction-copy p.quiet { color: var(--muted); }
.direction-copy .btn { align-self: flex-start; margin-top: 16px; }

/* ─── DARK SECTION ─── */
.dark-section {
  background: var(--ink);
  color: var(--paper);
  padding: 120px 0;
}
.dark-section h2 { color: var(--paper); }
.dark-section .section-headline { margin-bottom: 56px; }

/* OFFER CARDS */
.offer-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  background: #0c0c0c;
  border-radius: var(--radius-xl);
  overflow: hidden;
  border: 1px solid var(--border-dark);
}
.offer-card {
  padding: 52px;
  display: flex;
  flex-direction: column;
  gap: 22px;
  color: var(--paper);
  transition: background 0.25s ease;
  min-height: 420px;
  position: relative;
}
.offer-card + .offer-card { border-left: 1px solid var(--border-dark); }
.offer-card:hover { background: #151515; }
.offer-card-tag {
  font-size: 14px;
  display: flex;
  align-items: center;
  gap: 10px;
  color: var(--paper);
}
.offer-card-tag::before {
  content: '';
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--coral);
}
.offer-card-tag.mint::before { background: var(--mint); }
.offer-card-tag.amber::before { background: var(--amber); }
.offer-card-tag.sky::before { background: var(--sky); }
.offer-card h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(34px, 3.6vw, 50px);
  line-height: 1.02;
  letter-spacing: -0.025em;
  color: var(--paper);
}
.offer-card p {
  font-size: 16px;
  line-height: 1.6;
  color: rgba(255,255,255,0.72);
  max-width: 460px;
}
.offer-list {
  list-style: none;
  margin: 8px 0 0;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.offer-list li {
  position: relative;
  padding-left: 22px;
  font-size: 15px;
  line-height: 1.5;
  color: var(--paper);
}
.offer-list li::before {
  content: '';
  position: absolute;
  left: 0; top: 8px;
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--spectrum);
}
.offer-cta {
  font-family: var(--display);
  font-size: 15px;
  color: var(--paper);
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: auto;
  padding-top: 12px;
}
.offer-cta .arrow { transition: transform 0.2s ease; }
.offer-card:hover .offer-cta .arrow { transform: translateX(4px); }

/* REPORT CARD (home) */
.report-card { display: grid; grid-template-columns: 1.1fr 1fr; gap: 24px; border-top: 1px solid var(--ink); padding-top: 40px; align-items: center; }
.report-card-copy h2 { margin-bottom: 20px; max-width: 14ch; }
.report-card-copy p { font-size: 17px; line-height: 1.65; color: var(--muted); max-width: 520px; margin-bottom: 28px; }
.report-card-media { border-radius: var(--radius-xl); overflow: hidden; aspect-ratio: 4 / 3; }
.report-card-media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s cubic-bezier(0.16, 1, 0.3, 1); }


/* SERVICE CARDS (image-led, Wonderful-style) */
.service-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.service-card {
  position: relative;
  aspect-ratio: 4 / 5;
  border-radius: var(--radius-xl);
  overflow: hidden;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  text-align: center;
  color: var(--paper);
  background: #111;
  isolation: isolate;
}
.service-card img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  transform: scale(1.02);
  transition: transform 1.2s cubic-bezier(0.16, 1, 0.3, 1);
  z-index: 0;
}
.service-card::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.35) 60%, rgba(0,0,0,0.9) 100%);
  z-index: 1;
  transition: opacity 0.4s ease;
}
.service-card:hover img { transform: scale(1.07); }
.service-card-body {
  position: relative;
  z-index: 2;
  padding: 0 40px 56px;
  max-width: 520px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 14px;
  transform: translateY(6px);
  transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);
}
.service-card:hover .service-card-body { transform: translateY(0); }
.service-card h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(30px, 3vw, 44px);
  line-height: 1.05;
  letter-spacing: -0.02em;
  color: var(--paper);
}
.service-card p {
  font-size: 16px;
  line-height: 1.55;
  color: rgba(255,255,255,0.8);
  max-width: 400px;
}
.service-card .btn { margin-top: 12px; }

/* PROCESS (steps — this content is a sequence) */
.process-intro { font-size: 17px; line-height: 1.6; color: rgba(255,255,255,0.75); max-width: 640px; margin-bottom: 36px; }
.process-phases { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-bottom: 12px; }
.process-phase { font-family: var(--display); font-size: 15px; color: rgba(255,255,255,0.85); display: flex; align-items: center; gap: 10px; padding-bottom: 12px; border-bottom: 1px solid rgba(255,255,255,0.18); }
.phase-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--coral); }
.phase-dot.mint { background: var(--mint); }
.process-section { margin-top: 120px; }
.process-section h2 { margin-bottom: 56px; }
.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
}
.process-card {
  background: #0c0c0c;
  border: 1px solid var(--border-dark);
  border-radius: var(--radius-lg);
  padding: 28px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  position: relative;
  overflow: hidden;
  transition: transform 0.35s cubic-bezier(0.16, 1, 0.3, 1), border-color 0.3s ease, background 0.3s ease;
}
.process-card:hover { transform: translateY(-4px); border-color: rgba(255,255,255,0.28); background: #121212; }
.process-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--spectrum);
}
.process-card:nth-child(1)::before { background: var(--coral); }
.process-card:nth-child(2)::before { background: var(--amber); }
.process-card:nth-child(3)::before { background: var(--mint); }
.process-card:nth-child(4)::before { background: var(--sky); }
.process-card-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
}
.process-card-title {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 24px;
  color: var(--paper);
  letter-spacing: -0.01em;
}
.process-card-week {
  font-family: var(--display);
  font-size: 14px;
  color: rgba(255,255,255,0.45);
}
.process-card p {
  font-size: 14.5px;
  color: rgba(255,255,255,0.72);
  line-height: 1.55;
}

/* ─── LIGHT CARD GRIDS (sub pages) ─── */
.usecase-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0 64px;
  margin-top: 40px;
  border-top: 1px solid var(--ink);
}
.usecase-card {
  padding: 36px 0;
  border-bottom: 1px solid var(--border-ink);
  display: flex;
  flex-direction: column;
  gap: 12px;
  position: relative;
}
.usecase-card::before {
  content: '';
  position: absolute; left: 0; right: 0; top: -1px; height: 1px;
  background: var(--spectrum);
  transform: scaleX(0); transform-origin: 0 50%;
  transition: transform 0.45s cubic-bezier(0.16, 1, 0.3, 1);
}
.usecase-card:hover::before { transform: scaleX(1); }
.usecase-card p { transition: color 0.3s ease; }
.usecase-card:hover p { color: var(--ink); }
.usecase-card h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 26px;
  letter-spacing: -0.015em;
  line-height: 1.12;
}
.usecase-card p { font-size: 15.5px; color: var(--muted); line-height: 1.6; }

.how-list {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 16px;
  margin-top: 56px;
}
.how-list-card {
  background: var(--smoke);
  border-radius: var(--radius-xl);
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  position: relative;
  overflow: hidden;
  transition: transform 0.35s cubic-bezier(0.16, 1, 0.3, 1), background 0.3s ease, border-color 0.3s ease;
}
.how-list-card::after {
  content: '';
  position: absolute; left: 0; right: 0; top: 0; height: 2px;
  background: var(--spectrum);
  transform: scaleX(0); transform-origin: 0 50%;
  transition: transform 0.45s cubic-bezier(0.16, 1, 0.3, 1);
}
.how-list-card:hover { transform: translateY(-4px); }
.how-list-card:hover::after { transform: scaleX(1); }
.how-list-card h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 26px;
  letter-spacing: -0.015em;
  line-height: 1.12;
}
.how-list-card p { font-size: 15.5px; color: var(--muted); line-height: 1.6; }
.dark-section .how-list-card { background: #0c0c0c; border: 1px solid var(--border-dark); }
.dark-section .how-list-card:hover { background: #121212; border-color: rgba(255,255,255,0.28); }
.dark-section .how-list-card h3 { color: var(--paper); }
.dark-section .how-list-card p { color: rgba(255,255,255,0.72); }

/* COMPARISON */
.compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-top: 56px;
}
.compare-col { border-radius: var(--radius-xl); padding: 44px; transition: transform 0.35s cubic-bezier(0.16, 1, 0.3, 1), box-shadow 0.35s ease; }
.compare-col:hover { transform: translateY(-4px); box-shadow: 0 24px 60px rgba(0,0,0,0.08); }
.compare-col.before { background: var(--smoke); }
.compare-col.after { background: var(--ink); color: var(--paper); }
.compare-col h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: 28px;
  margin-bottom: 28px;
  letter-spacing: -0.015em;
}
.compare-col ul { list-style: none; display: flex; flex-direction: column; gap: 14px; }
.compare-col li { font-size: 15.5px; line-height: 1.55; padding-left: 28px; position: relative; }
.compare-col.before li { color: var(--muted); }
.compare-col.before li::before { content: '×'; position: absolute; left: 0; color: var(--coral); font-size: 18px; line-height: 1.3; }
.compare-col.after li { color: var(--paper); }
.compare-col.after li::before { content: '✓'; position: absolute; left: 0; color: var(--mint); }

/* ─── PAGE HERO (sub pages) ─── */
.page-hero { padding: 80px 0 56px; }
.page-hero h1 { max-width: 1020px; margin-bottom: 28px; }
.page-hero .body-lg { max-width: 680px; color: var(--ink); font-size: 19px; }
.pill-row { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 36px; }
.pill {
  font-size: 13.5px;
  padding: 9px 18px;
  border-radius: 100px;
  border: 1px solid var(--ink);
}
.page-band {
  margin-top: 56px;
  border-radius: var(--radius-xl);
  overflow: hidden;
  height: 320px;
  position: relative;
}
.page-band img { width: 100%; height: 100%; object-fit: cover; }

/* ─── FULL BLEED (service pages) ─── */
.bleed {
  position: relative;
  width: 100%;
  overflow: hidden;
}
.bleed img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.bleed-hero {
  height: min(78vh, 760px);
  margin-top: 64px;
}
.bleed-hero img { position: absolute; inset: 0; }
.bleed-hero .bleed-caption {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  padding: 40px 32px;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 24px;
  color: var(--paper);
  font-family: var(--display);
  font-size: 16px;
  background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.45) 100%);
}
.bleed-caption > div { max-width: var(--container); margin: 0 auto; width: 100%; display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; }
.bleed-statement {
  min-height: min(92vh, 900px);
  display: flex;
  align-items: flex-end;
  color: var(--paper);
}
.bleed-statement img { position: absolute; inset: 0; }
.bleed-statement::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(0,0,0,0.05) 0%, rgba(0,0,0,0.25) 45%, rgba(0,0,0,0.8) 100%);
}
.bleed-statement .container {
  position: relative;
  z-index: 2;
  width: 100%;
  padding-top: 120px;
  padding-bottom: 96px;
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 56px;
  align-items: end;
}
.bleed-statement h2 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(40px, 5.2vw, 76px);
  line-height: 1;
  letter-spacing: -0.025em;
  color: var(--paper);
}
.bleed-statement p {
  font-size: 18px;
  line-height: 1.6;
  color: rgba(255,255,255,0.85);
  max-width: 480px;
}
.bleed-statement .btn { margin-top: 24px; }
.handoff {
  background: var(--ink);
  color: var(--paper);
  padding: 120px 0;
}
.handoff .paren { color: rgba(255,255,255,0.7); }
.handoff h2 { color: var(--paper); max-width: 16ch; margin-bottom: 64px; }
.handoff-lede { font-size: 18px; line-height: 1.65; color: rgba(255,255,255,0.8); max-width: 620px; margin: -24px 0 40px; }
.handoff-steps {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 48px;
  align-items: stretch;
  border-top: 1px solid rgba(255,255,255,0.18);
  padding-top: 48px;
}
.handoff-step h3 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(30px, 3vw, 42px);
  letter-spacing: -0.02em;
  line-height: 1.05;
  margin-bottom: 8px;
  color: var(--paper);
}
.handoff-step .when { font-size: 14px; color: rgba(255,255,255,0.55); margin-bottom: 20px; }
.handoff-step p { font-size: 16.5px; line-height: 1.65; color: rgba(255,255,255,0.8); max-width: 440px; }
.handoff-step .btn { margin-top: 28px; }
.handoff-step.is-here { opacity: 0.55; }
.handoff-arrow {
  display: flex;
  align-items: flex-start;
  padding-top: 14px;
}
.handoff-arrow span {
  display: block;
  width: 96px;
  height: 2px;
  background: var(--spectrum);
  position: relative;
}
.handoff-arrow span::after {
  content: '';
  position: absolute;
  right: -1px; top: -5px;
  width: 10px; height: 10px;
  border-top: 2px solid var(--sky);
  border-right: 2px solid var(--sky);
  transform: rotate(45deg);
}
.handoff-note {
  margin-top: 64px;
  padding-top: 32px;
  border-top: 1px solid rgba(255,255,255,0.18);
  font-size: 16px;
  color: rgba(255,255,255,0.7);
  max-width: 560px;
}

.bleed-strip {
  display: grid;
  grid-template-columns: 1fr 1fr;
  background: var(--ink);
  color: var(--paper);
}
.bleed-strip .strip-media { min-height: 520px; position: relative; }
.bleed-strip .strip-media img { position: absolute; inset: 0; }
.bleed-strip .strip-copy {
  padding: clamp(48px, 7vw, 104px);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.bleed-strip h2 { color: var(--paper); margin-bottom: 24px; max-width: 14ch; }
.bleed-strip p { font-size: 17px; line-height: 1.65; color: rgba(255,255,255,0.8); margin-bottom: 18px; max-width: 460px; }
.bleed-strip .btn { align-self: flex-start; margin-top: 12px; }

/* ─── FAQ ─── */
.faq-section { padding: 120px 0; }
.faq-layout {
  display: grid;
  grid-template-columns: 1fr 1.5fr;
  gap: 80px;
  align-items: start;
}
.faq-intro h2 { margin-bottom: 24px; }
.faq-intro p { font-size: 17px; color: var(--muted); line-height: 1.6; max-width: 380px; }
.faq-list { display: flex; flex-direction: column; border-top: 1px solid var(--ink); }
.faq-item { border-bottom: 1px solid var(--border-ink); cursor: pointer; }
.faq-q {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  padding: 28px 0;
  font-family: var(--headline);
  font-weight: 500;
  font-size: 23px;
  letter-spacing: -0.015em;
  line-height: 1.25;
  color: var(--ink);
  list-style: none;
  user-select: none;
}
.faq-q::-webkit-details-marker { display: none; }
.faq-icon {
  flex-shrink: 0;
  width: 34px; height: 34px;
  border: 1px solid var(--ink);
  border-radius: 50%;
  position: relative;
  transition: all 0.25s ease;
  background: var(--paper);
}
.faq-icon::before, .faq-icon::after {
  content: '';
  position: absolute;
  background: var(--ink);
  left: 50%; top: 50%;
  transform: translate(-50%, -50%);
  transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1), opacity 0.2s ease;
}
.faq-icon::before { width: 12px; height: 1.5px; }
.faq-icon::after { width: 1.5px; height: 12px; }
.faq-item[open] .faq-icon { background: var(--ink); }
.faq-item[open] .faq-icon::before { background: var(--paper); }
.faq-item[open] .faq-icon::after { background: var(--paper); transform: translate(-50%, -50%) rotate(90deg); opacity: 0; }
.faq-a { padding: 0 0 32px; font-size: 16px; color: var(--muted); line-height: 1.7; max-width: 640px; }
.faq-item .faq-body { overflow: hidden; height: 0; }
.faq-item.is-animating .faq-body,
.faq-item[open] .faq-body { will-change: height; }
.faq-icon { transform: rotate(0deg); }
.faq-item[open] .faq-icon { transform: rotate(180deg); }
.faq-a strong { color: var(--ink); font-weight: 500; }

/* ─── NEWSLETTER ─── */
.newsletter {
  border-radius: var(--radius-xl);
  padding: 72px;
  position: relative;
  overflow: hidden;
  background: var(--smoke);
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 48px;
  align-items: center;
}
.newsletter::before {
  content: '';
  position: absolute;
  inset: -40%;
  background: var(--spectrum-soft);
  filter: blur(80px);
  opacity: 0.8;
  pointer-events: none;
}
.newsletter > * { position: relative; }
.newsletter h2 { margin-bottom: 16px; max-width: 14ch; }
.newsletter p { font-size: 17px; color: var(--ink); max-width: 440px; line-height: 1.6; }
.newsletter-form { display: flex; gap: 10px; flex-wrap: wrap; }
.newsletter-form input {
  flex: 1 1 260px;
  padding: 15px 20px;
  border-radius: 100px;
  border: 1px solid var(--ink);
  background: transparent;
  font-family: var(--display);
  font-size: 15px;
  color: var(--ink);
  outline: none;
}
.newsletter-form input::placeholder { color: var(--ink); opacity: 0.7; }
.newsletter-form input:focus-visible { box-shadow: 0 0 0 3px rgba(0,0,0,0.12); }
.newsletter-note { font-size: 13px; color: var(--muted); margin-top: 14px; }

/* ─── FOOTER CTA BANNER ─── */
.footer-cta {
  position: relative;
  min-height: 520px;
  border-radius: var(--radius-xl);
  overflow: hidden;
  margin: 16px;
  display: flex;
  align-items: center;
  background: #7d8a90;
}
.footer-cta img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.footer-cta::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(90deg, rgba(0,0,0,0.62) 0%, rgba(0,0,0,0.3) 55%, rgba(0,0,0,0.05) 100%);
}
.footer-cta-inner {
  padding: 72px;
  max-width: 680px;
  color: var(--paper);
  position: relative;
  z-index: 2;
}
.footer-cta h2 {
  font-family: var(--headline);
  font-weight: 500;
  font-size: clamp(38px, 4.4vw, 60px);
  line-height: 1.02;
  letter-spacing: -0.025em;
  margin-bottom: 20px;
  color: var(--paper);
}
.footer-cta p {
  font-size: 17px;
  color: rgba(255,255,255,0.8);
  margin-bottom: 32px;
  max-width: 460px;
}

/* ─── FOOTER ─── */
.footer {
  background: var(--ink);
  color: var(--paper);
  padding: 80px 0 32px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1fr;
  gap: 40px;
  margin-bottom: 64px;
}
.footer-col { display: flex; flex-direction: column; gap: 10px; }
.footer-col-head { font-size: 13px; color: rgba(255,255,255,0.55); margin-bottom: 8px; }
.footer-col a { font-size: 15px; color: var(--paper); padding: 2px 0; transition: opacity 0.15s ease; }
.footer-col a:hover { opacity: 0.6; }
.footer-logo {
  font-family: var(--display);
  font-weight: 700;
  font-size: 24px;
  margin-bottom: 12px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.footer-logo .mark { width: 14px; height: 14px; border-radius: 50%; background: var(--spectrum); }
.footer-tag { font-size: 15px; color: rgba(255,255,255,0.7); max-width: 300px; line-height: 1.55; }
.footer-bar {
  border-top: 1px solid var(--border-dark);
  padding-top: 28px;
  display: flex;
  justify-content: space-between;
  font-size: 13px;
  color: rgba(255,255,255,0.55);
  flex-wrap: wrap;
  gap: 16px;
}
.footer-bar-links { display: flex; gap: 24px; }
.footer-bar-links a:hover { color: var(--paper); }

/* ─── FOCUS ─── */
a:focus-visible, button:focus-visible, summary:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 3px;
  border-radius: 4px;
}

/* ─── RESPONSIVE ─── */
@media (max-width: 980px) {
  /* floating pill nav: dot, menu, filled CTA */
  body { padding-top: 84px; }
  .nav {
    position: fixed;
    top: 12px; left: 12px; right: 12px;
    border-radius: 100px;
    border: none;
    background: rgba(244,244,242,0.92);
    box-shadow: 0 8px 30px rgba(0,0,0,0.08);
  }
  .nav-inner { padding: 8px 8px 8px 18px; }
  .nav-logo .wordmark { display: none; }
  .nav-logo .mark { width: 22px; height: 22px; }
  .nav-links > a:not(.nav-cta),
  .nav-links > .has-dropdown { display: none; }
  .nav-cta { display: inline-flex !important; background: var(--ink); color: var(--paper) !important; padding: 12px 18px; font-size: 14px; margin-left: 0; }
  .nav-hamburger { display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; border-color: transparent; background: transparent; order: -1; margin-right: 2px; }
  .mobile-menu { padding-top: 108px; }
  .manifesto, .direction, .newsletter, .faq-layout { grid-template-columns: 1fr; gap: 40px; }
  .manifesto h2 { position: static; }
  .direction-media { min-height: 360px; }
  .pillars, .how-list { grid-template-columns: 1fr; }
  .pillar + .pillar { border-left: none; border-top: 1px solid var(--border-ink); padding-left: 0; }
  .pillar { min-height: 0; padding: 32px 0; }
  .process-grid, .footer-grid, .offer-grid, .usecase-grid, .compare { grid-template-columns: 1fr 1fr; }
  .process-card { padding: 24px; }
  .service-cards { grid-template-columns: 1fr; }
  .report-card { grid-template-columns: 1fr; }
  .service-card { aspect-ratio: 4 / 3; }
  .service-card-body { padding: 0 24px 36px; }
  .container { padding: 0 20px; }
  .section { padding: 72px 0; }
  .faq-section, .dark-section { padding: 80px 0; }
  .hero-image { height: 420px; }
  .bleed-hero { height: 52vh; margin-top: 48px; }
  .bleed-statement .container { grid-template-columns: 1fr; gap: 28px; padding-top: 96px; padding-bottom: 64px; }
  .bleed-strip { grid-template-columns: 1fr; }
  .bleed-strip .strip-media { min-height: 320px; }
  .direction-copy, .newsletter { padding: 40px; }
  .footer-cta { min-height: 420px; }
  .footer-cta-inner { padding: 44px; }
  .footer-cta::after { background: linear-gradient(180deg, rgba(0,0,0,0.75), rgba(0,0,0,0.45)); }
}
@media (max-width: 640px) {
  .process-grid, .footer-grid, .offer-grid, .usecase-grid, .compare { grid-template-columns: 1fr; }
  .h-section br { display: none; }
  .service-card { aspect-ratio: 1 / 1; }
  .offer-card + .offer-card { border-left: none; border-top: 1px solid var(--border-dark); }
  .offer-card { padding: 36px 28px; min-height: 0; }
  /* process steps: compact cards, no dead space */
  .process-grid { gap: 10px; }
  .process-card { min-height: 0; padding: 22px 22px 24px; gap: 10px; border-radius: var(--radius); }
  .process-card-title { font-size: 21px; }
  .process-card p { font-size: 14px; }
  .process-section { margin-top: 72px; }
  .process-phases { grid-template-columns: 1fr; gap: 6px; }
  .process-section h2 { margin-bottom: 32px; }
  .hero { padding: 56px 0 32px; }
  .hero-image { height: 340px; }
  .hero-pills { top: 20px; left: 20px; }
  .hero-caption { display: none; }
  .direction-copy, .newsletter, .compare-col { padding: 32px 24px; }
  .pillar { padding: 32px 24px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .nav-logo .mark { animation: none; }
  .reveal { opacity: 1 !important; transform: none !important; }
  * { transition-duration: 0.01ms !important; }
}